About

For over three decades, I’ve dedicated my life to discovering, developing, and championing talent. As the owner of The Rock Agency—one of the oldest and most successful modeling agencies in the Midwest—I’ve had the privilege of guiding models from their very first test shots to international careers. Founded in 1969, the agency became mine in the early 90s when I took a leap of faith, bought it from its original owner, and gave it a new name inspired by my nickname, Rocky.

In addition, I own Rock Talent Agency, a thriving SAG-AFTRA franchised talent agency, and I’ve previously run a successful personal management company in Los Angeles, representing actors and musicians whose careers still shine today.

My journey began in front of the camera. I started modeling as a teenager, putting myself through college by working in the Midwest and under contract in Japan. Those years shaped me—not only financially, but personally. Modeling gave me confidence, opened doors to cultures and languages, and allowed me to truly live in different parts of the world. When I wasn’t traveling, I was in the agency office learning the business from the inside out.

During my time at the University of Wisconsin–Madison’s Business School, a class assignment to write a business plan for an agency ignited a bold idea: why not run one myself? A year later, I negotiated the purchase of the very agency I once interned for—walking out one day as an employee and returning the next as the owner.

Since then, my favorite role in this industry has been that of a Mother Agent. I’ve built lifelong relationships with top agency owners, bookers, and scouts around the globe. I understand the politics of the business and how to assemble the right team of agencies to launch a model’s career internationally. My degrees in Marketing and Management, combined with 38+ years of firsthand experience, give me a unique advantage in developing talent strategically and successfully.

As a Mother Agent, I see the relationship as a partnership—we’re equals, working together to create the career you envision. I’ve been in your shoes. I know the challenges, the triumphs, and the realities of this industry. My goal is to not just represent you, but to mentor you, advocate for you, and help you navigate the path to the top.

If you’re looking for someone who knows the industry inside and out, who has the connections, the strategy, and the passion to guide you every step of the way—I would love to be your Mother Agent.